Nature Photography – Technology Or Art?
Nature photography has been around since cameras were invented, but in the past 20 years it has achieved new-found credibility as an art form. Before that, it had been largely relegated to the tourist industry, where second-rate nature photography was mass marketed on postcards and calendars. You certainly would not expect to find nature photography featured in galleries and on the walls of the well-heeled and tasteful.Over the years, postcards and calendars began to improve in quality as nature photographers with real talent entered the industry. High quality posters of whales, wolves, elephants and spectacular landscapes from around the world were suddenly worthy of framing. Finally nature photography galleries began to appear and, more importantly, turn a profit.When I opened my gallery in 1993, many people still felt that you could not make a living selling photography; that people would only buy paintings to hang on their walls. These days, new galleries are opening everywhere; some good, some not so good, and a few that have really hit the big time.All this activity in the world of nature photography has inspired new generations of photographers to look at nature photography as a hobby or possible profession. These new nature photographers grew up in a very different world than the one I come from. Technology that was unimagined back then is now commonplace, and new photographers have more power in their hands than ever before. But what implications does all this technology have for nature photography?Nature photographers must now decide how much they will allow their photography to be influenced by technology. In earlier days, good nature photography required a very simple approach; find a great subject, in the best possible light, and use your skill with a camera to capture what you saw. Today it is quite a different story. A nature photographer can (if they choose) find a decent subject, photograph it in whatever lighting conditions they happen to find, then go home and completely alter the colours, the contrast, and even the detail of the picture. The result can be an image that owes more to the marvels of technology than to the wonders of nature.Each to his own. It is not for me to judge the creative decisions of another photographer. But the question that is in the back of your mind right now deserves to be asked; is this nature photography?Every photographer is entitled to pursue their craft any way they choose. Of course skills with computer software are just as creative as traditional nature photography skills. However, the person who views a photograph deserves to know what they are looking at, especially if that person is a customer prepared to part with their hard-earned money.I know many photographers get quite defensive on this subject. Camera clubs around the world continue to wrestle with the issue of judging natural photos alongside manipulated photos. Some clubs have tried to divide competition into separate categories, only to find people sneaking their digitally altered photos into the unaltered category for equal recognition. Understandably, ‘software photographers’ want their talents to be recognised on the same level as the ‘in-camera photographers’. And so they should, but not in a way that ignores the difference between the two disciplines.This is not an attempt to denigrate the skills of the software photographers. It just seems to me that the viewer, and in particular the paying customer, deserves to know.Increasingly the public is becoming suspicious of good photography. Anything that is outstanding or unusual is now assumed to have been altered or manipulated using computer software. In many cases, it probably has. Unfortunately, this suspicion gives little credit to the traditional photographer (and there are still plenty of us out there) who prefer to do the creative work in the field, before they press the shutter, and reproduce what was captured on the day.You can’t imagine, unless it has happened to you, how frustrating it is to proudly display your best nature photography, only to hear people say ‘These days it’s all done with computers.’For the record, my photography is as traditional as it can be in the digital age. Software is becoming essential to my work, as I go throught the process of scanning thousands of slides from my years of travel. Not to alter a photo, but to balance the colour and contrast to make sure the printed photograph matches the original slide. It is also an enormous benefit to finally be able to restore images that have been scratched or otherwise damaged by age.I recognise that the trend towards using software to enhance and alter photos is not only inevitable, but just as legitimate as old fashioned nature photography. However, I continue to encourage people to learn true camera skills as well, so that the use of software to manipulate images is a creative choice, not a remedy for lack of ability. Thankfully, the demand for my ebooks suggests that there are plenty of people out there who feel the same way.
Hiring a Bankruptcy Law Firm and Getting Your Value
With the economy variously in shambles or simply mediocre, many people are finding themselves in dire financial straits these days. If you are one of those people, debt could be your biggest concern. When it accumulates, it tends to hang over an individual’s head like a dark storm cloud waiting to burst. There are a few ways to escape that cloud, however, and one of them is hiring a good bankruptcy law firm to take on your case. Not all such firms are created equal, however, so you need to be careful when making your final decision. Here is the key to getting the most value from your lawyers.It isn’t hard to imagine that money is definitely an object for most people when they talk about hiring a bankruptcy law firm. If money was no object, then they wouldn’t be in the situation to begin with. Therefore, it only stands to reason that many people will choose an attorney based on price alone. This could be a major mistake, however. The way filing and other legal activities are done in this arena means certain fees and payments are nearly unavoidable.Most lawyers should be in the same ballpark when it comes to how much they are charging their clients. If you find one that is charging a drastically reduced fee from the competition, something is probably wrong. Either you are going to wind up paying that gap in money at some point down the road or you will not be getting the value you deserve. It is not uncommon to find unscrupulous people in every profession, and unfortunately some choose to put their Juris Doctorates to bad use by misleading or preying on people who are inexperienced with the law. Do your homework and avoid these unsavory characters whenever possible.So what is it that you should be getting from your bankruptcy law firm? In many area of life, that is a difficult question to answer. In this arena, however, it is a relatively simple one. All lawyers should be offering nearly the same package when they agree to take on your case. That package includes a full financial consultation, at which time they will analyze your financial situation and determine the best course of action. It should include preparing and filing the petition with the appropriate federal court. It should include being present at a meeting of the creditors and making any follow up appointments as necessary. If you are getting all of this for a standard price, you know you are getting good value from your attorneys.Keep in mind that every situation is different. Your situation might call for additional representation beyond that basic package. For instance, if you see litigation in your future, it is clearly going to cost quite a bit more than that initial fee. And if you do foresee this kind of proceeding, you’ll want to find a bankruptcy law firm that is experienced enough to go to battle for you in the trial arena.
Top Ten Reasons Why Law Firms Should Consider Selective Legal Outsourcing
In the last quarter of 2008 America faces economic challenges never imagined even a few months ago. How will businesses manage and survive the limitations on credit, demand and growth? How does the economic downturn impact lawyers and law firms which service the business community?It is an obvious fact that businesses can only look at modifying two revenue streams, income and expenses, in order to increase profitability. If income is down and not expected to increase markedly in the near term, clients of law firms will take the hatchet to expenses in order to survive. Legal fees will be under extreme scrutiny. Legal outsourcing, while still a nascent industry, is gaining momentum, being considered in more corporate boardrooms. As the pressures to outsource build, lawyers ponder whether they should embrace outsourcing legal work offshore or resist it. In the face of global economic challenges coupled with the increasing loss of American jobs why would a U.S. law firm want to even consider legal outsourcing? Are there valid reasons why targeted legal outsourcing should be considered by every U.S. law firm?Several weeks ago I received an email from a lawyer who was considering outsourcing some of the legal work of his law firm. Facing resistance and challenges from many in his law firm who wanted to maintain the status quo, he asked for my advice as to what he should tell his partners. Why should the firm outsource legal work offshore, a practice seen by some as adventuresome and risky, instead of staying the course, doing it “the way we have always done it.” I answered him with the top ten reasons why every law firm should consider selective legal outsourcing:1. PRUDENT, TARGETED OUTSOURCING WILL RESULT IN REDUCED LAW FIRM OVERHEADOutsourcing some legal work to qualified providers in India will result in significantly lower overhead to the outsourcing law firm. In assessing the comparative costs the law firm will be wise to carefully calculate the real costs of employing one lawyer or paralegal. Those costs include salary and bonus, health insurance, vacation and holiday pay, sick time expense, FICA, office space and equipment for the lawyer, paralegal and secretarial staff assigned to that lawyer, pension and profit sharing, auto and parking expense, CLE seminar costs, and other employment benefits such as disability and life insurance. The real annual cost of one lawyer earning a base annual salary of $150,000-$175,000 is more likely in the range of $250,000 to $300,000 per year. NONE of these customary expenses accrue to a law firm utilizing supplemental offshore legal providers.2. OUTSOURCING WILL ENHANCE LAW FIRM EFFICIENCIESSelective outsourcing will improve the efficiency of your law firm. Because Indian lawyers work while American lawyers sleep, it will be like your law firm has a full time, fully staffed night shift. Some work can be assigned by a partner at 6 p.m. in the evening and the completed task on his desk when he arrives at the office the next morning. Litigation cases will move more rapidly through the court system with less need for extensions of time.3. OUTSOURCING WILL RESULT IN IMPROVED LAWYER MORALEAs a child not many of the sermons I heard from my pastor stuck with me. But one, when I was fourteen years of age still rings a bell. He said: “Ninety percent of any worthwhile endeavor is pack work, plugging, day in and day out. Only ten percent of our work tasks are necessarily fun and enjoyable.” I have always remembered that statement. In more than two decades as a trial lawyer I enjoyed strategizing and trying cases to juries. But I did not necessarily enjoy all of the trial and deposition preparation, research and briefing, document review, and other mundane essentials of the practice of law. A law firm which incorporates outsourcing into its practice will inevitably foster more contented lawyers who devote their time and energies to the more challenging, fun and rewarding parts of the practice of law. Only the “chore” legal work is outsourced with the “core” work staying onshore. This allows more time for client interaction and development by the firm’s lawyers.4. OUTSOURCING WILL RESULT IN OVERALL SAVINGS IN LEGAL FEES TO CLIENTSClients of law firms, particularly business clients, are searching far and wide for ways to cut their legal expenses. Many ask why they should pay, for example, $200 to $300 hourly for document review. Gone are the days when legal bills are simply paid without scrutiny. Likewise, the annual increases in hourly rates will not be well received by clients looking to cut costs. Wise law firms put the interests of their clients above their own. What is good for the client will ultimately be good for the law firm itself.5. THE RULES OF PROFESSIONAL CONDUCT REQUIRE OUTSOURCING CONSIDERATIONThe Rules of Professional Conduct of require that: a. “A lawyer should seek to achieve the lawful objectives of a client through reasonable permissible means.” (Rule 1.2) b. “A lawyer shall explain a matter to the extent reasonably necessary to permit the client to make informed decisions about the representation.” (Rule 1.4 b) c. “A lawyer shall make reasonable efforts to expedite litigation consistent with the interests of the client.” (Rule 3.2)A lawyer is required to explore and discuss with his client all reasonable means of accomplishing the client’s objectives. A lawyer is not permitted to charge an unreasonable or excessive fee. It would seem that a lawyer is arguably required to discuss selective outsourcing as a way of reducing the client’s ultimate fee obligation and furthering the interests of the client.6. OUTSOURCING “CHORE” LEGAL WORK PROMOTES CLIENT RETENTION AND DEVELOPMENTClients have long questioned ever-increasing legal fees for basic, “chore” legal work. However, they felt as if they had no alternative. They needed the legal representation and wanted good quality work. As there was not a significant degree of fee variance from law firm to law firm, clients tended to “stay put.” This trend is beginning to change as clients learn that they have options. Lawyers who outsource selectively are reporting a more contented, loyal client base. Clients who perceive that their lawyers are looking out for the entirety of the their interests, including fee costs, tend to remain committed to their existing law firms and even refer other clients (whose lawyers refuse to outsource).7. THE COMPETITION IS OUTSOURCINGIf your law firm is not outsourcing, be certain that your competition is. On August 21, 2007 Bloomberg. com reported that even long-established AMLAW 100 law firms like Jones Day and Kirkland & Ellis are outsourcing under pressure from clients.8. OUTSOURCING U.S. LAW FIRMS MAY CHARGE A REASONABLE SUPERVISORY FEEIt is reasonable and acceptable for U.S. law firms outsourcing legal work offshore to charge a reasonable supervisory fee in conjunction with outsourced legal work. It is axiomatic that a lawyer who outsources legal work, whether to an associate, contract lawyer or offshore provider, ultimately remains responsible to his client for the quality and timeliness of delivery of the legal product. If a lawyer assigns the research and writing of a brief to a junior associate, the assigning lawyer will not customarily submit the final work product to the court without review and supervision. So it is with offshore legal outsourcing. Published ethics opinions of the San Diego, New York and American Bar Associations indicate that a lawyer who outsources offshore may charge a reasonable supervisory fee.9. CLIENTS ARE INSISTING ON SELECTIVE OUTSOURCING TO ACHIEVE COST SAVINGSClients talk to one another. Executives of major companies golf and have lunch with one another. Corporate General Counsel attend meetings and CLE seminars, sharing information and ways to increase efficiencies and cut costs. They know about offshore outsourcing and the dramatic cost savings that can be achieved. It is unacceptable, therefore, to ignore legal outsourcing and, as one managing law firm partner told me, have “no appetite” for it.10. OUTSOURCING WILL HAPPEN.Doing nothing is not an option. Some are outsourcing. Many more are considering it, whether prompted by keen business sense or financial realities. Outsourcing is like a large, ominous wave a few miles offshore. It is preferable to surf the wave than wait to be engulfed, overwhelmed by its power and left wondering what happened.British economist Herbert Spencer is credited with originating the term “survival of the fittest” in the mid 19th century. Although also having application to biology, Spencer applied the concept of survival of the fittest to free market economics. In a free market, companies and businesses will do what is necessary to survive. If that means outsourcing some U.S. legal jobs for the greater good of survival of the entity itself, then so be it. The model of ever increasing salaries and expenses for law firms followed by even higher legal fees charged clients cannot sustain itself any longer. Legal outsourcing is here to stay. The wise will take notice, survive and flourish.
Without Disruptive Innovation, Many IP Law Firms Destined to Meet Same Fate As Buggy Whip Makers
A possible upside to the recent economic downturn is that many previously accepted business models are being revealed as in need of substantial reinvention or even total elimination. The billable hour/leverage law firm model for legal services is one of these increasingly maligned business models, and is now appearing to be in danger of ending up in the dustbin of history. Specifically, even those who benefit handsomely from the billable hour, such as the Cravath firm’s many $800 per hour lawyers, now realize the fundamental irrationality of charging a client for time spent instead of value provided. This alone should signal that change is in the air.Notwithstanding the growing conversation about the need for alternative client service models, I fear that the majority of IP law firms will either try to ignore the desire for change or will respond by offering only incremental modifications to their existing methods of providing legal services to their clients. As someone with considerable experience dealing with IP lawyers, I believe that, unfortunately, the conservative nature of most IP attorneys means that IP firms will likely lag behind in client service innovations. Thus, I am of the opinion that many prestigious and historically highly profitable IP law firms will in the foreseeable future cease to exist.I reach this conclusion as a result of various salient experiences. In one of these, several years ago, I approached a managing partner of a well-known IP law firm with suggestions of how to decrease the number of attorney hours expended on client matters. At that time, the firm was beginning to experience considerable push back from clients about the cost of routine legal services. I noted to the managing partner that he could lower the cost non-substantive e.g., administrative client IP matters, by assigning such tasks to lower billing paralegals. His response to this idea: “If paralegals did the work, what would the 1st and 2nd year associates do?”Of course, the central premise of the managing partner’s response was that in order to keep the gears of the firm’s billable hour/leverage partner model turning smoothly, he needed to keep the young associates busy billing by the hour. The existing paradigm of his law firm required that it keep hiring associates to increase partner leverage and ensure that they efficiently billed clients by the hour, with a significant portion of each associate’s billed time directly going into the partner’s pockets. Left out of this business model was whether the clients’ best interests were properly served by the model that best served the law firm’s partnership.Clearly, this law firm was not well managed, which might serve as an excuse for the managing partner’s self-serving perspective on client IP legal services. However, my experience as a corporate buyer of IP legal services further revealed that that the billable hour/leverage partner business model was an arrangement that frequently ut the client–which was now me–after the law firm’s interests.As an in-house counsel spending several $100K’s per year for legal services at a number of respected IP firms, I consistently felt that when I called outside counsel for assistance the first thought that popped into the lawyer’s mind was “So glad she called–I wonder how much work this call is going to lead to?” More often than not, I got the sense that my outside IP lawyers viewed my legal concerns as problems for them to solve on a per hour basis, not as issues that might affect the profits of the company for which I worked. The difference is subtle, but critical: the context of the former is lawyer as a service provider, whereas the latter is lawyer as a business partner.Against these experiences, I was not surprised at what I heard recently when discussing my feelings about the billable hour/leverage model with a partner friend at one of the top IP specialty law firms in the US. This partner echoed my sentiments about the need for innovation in IP client services. However, she also indicated that most of her firm’s partners do not recognize that there is a problem with the way they currently provide IP legal services to their clients. As she told it, many of her more senior partners have been living well on the billable hour/leverage model, so they currently see little need to modify their behavior. My partner friend nonetheless realizes that her law firm is critically ill and is likely to soon experience something akin to sudden cardiac arrest. Sadly, she is not a member of her law firm’s management and, since there is no upper level recognition that change is needed, it would serve little purpose for her to raise her concerns to those partners who could effect change (and would probably not be politically expedient for her to do so).The failure of these currently well-compensated IP law firm partners to recognize the shifting winds of their client’s acceptance of their billing practices–the fundamental basis of their law firm’s business model–mirrors the response of entrenched interests throughout history to innovations that did not mesh with their existing business model paradigm. Moreover, the inability of many IP law firms to recognize the climate for change leads me to believe that many of these venerated law firms will soon meet the fate of buggy whip manufacturers if they do not innovate in the manner by which they provide legal services to their clients.Playing out this analogy, buggy whip manufacturers met their demise because they thought they were in the buggy whip business when they were actually in the transportation business. When buggy whips became obsolete, so did these formerly prosperous manufacturers. Notably, buggy whip manufacturers possessed the ability to change and thrive in the new world of the automobile. They already held strong business relationships with the buggy manufacturers that became the first automobile companies. They also employed skilled craftsmen who could have turned their efforts to making leather seat covers or other aspects of the automobile. These buggy whip manufacturers needed only to accept that they needed to ride the wave of innovation occurring at that time and reinvent themselves as suppliers to automobile manufacturers instead of buggy makers.Like buggy whip manufacturers, I believe that many lawyers have become so entrenched in the law firm business that they have effectively forgotten that they are first legal services providers. As people charged with ensuring the continued vitality of the business, law firm lawyers often become primarily fee generators in that the fees are obtained from billing clients by the hour for legal services. Care and feeding of the law firm and its partners by ensuring constant creation of billable hours therefore often takes precedence over the legal needs of clients. Also analogous to buggy whip manufactures, IP lawyers working in law firms have the ability to change to prevent obsolescence. Indeed, these lawyers possess the requisite skills to continue practicing their craft outside of the existing paradigm of the law firm. Still further akin to buggy whip manufacturers, lawyers also have the existing relationships with customers i.e., clients, which gives them a valuable head start over newcomers who wish to enter the IP legal service arena using innovative, but unfamiliar, client service models.Using the well-known picture of obsolescence presented by buggy whip manufacturers more than 100 years ago, I believe that IP lawyers who recognize that they must embrace innovation in the way they provide IP legal services to clients will be poised for success when their clients decide that the time for change has arrived. On the other hand, lawyers who believe they are in the IP law firm business will invariably be left behind when innovations in client service enter the marketplace that render the law firm business model obsolete.IP lawyers should not expect that they will be able to predict when their clients will demand change. As with the customers of buggy whip manufacturers, law firm clients will not serve their IP counsel with notice warning prior to taking their business to lawyers who provide them with innovative, and more client-centric, service models. To the contrary, when clients are finally presented with acceptable alternatives, they will naturally migrate to the innovation that best meets their business needs. The result will be that one day, these currently successful IP lawyers will likely wake up to realize that they are losing their clients in droves to lawyers who succeeded in developing and introducing an innovative client service model to the world. And, as most lawyers will tell you, once a client is gone, they are likely gone forever.Not only will clients fail to announce that they intend to leave their law firm before they do so, they also will not tell their lawyers how you can serve them better. Why should they–they are not in the business of providing legal services. Accordingly, mutually beneficial client service innovations must be generated by and because of lawyer action. But, because of their inherently conservative nature, I believe that many IP lawyers may fail to realize that innovation is critical until it is too late to preserve their client base.Some might contend that complaints about the billable hour model have abounded for many years, but no major changes have occurred to date, thus indicating that most clients may be all bluster and no action. While it is certainly true that clients exerted no real pressure on lawyers for change in the past, circumstances are markedly different today than before. Disruptive innovation is rocketing through society, and many formerly solid business models, such as newspapers and recorded music, are now teetering on the cusp of demise as a result.The signals are there that law IP firms that rely on the billable hour/leverage model appear poised to experience significant stress from clients and critics in the near future. Those relying on this model for their livelihood would be well-served to look for innovative ways to address this changing environment. In short, those who think that the billable hour/leverage law firm model will escape the transformative business innovations of the current era are merely “whistling past the graveyard.” IP law firms, as well as other types of law firms, must innovate now and innovate big or I fear they will suffer the fate of the buggy whip makers.
Effective Delegation Management Skills – Attention to Detail
It may seem obvious that attention to details when planning and executing project management is a basic management skill. The very essence of effective delegation and project execution is based on this focus. It is a core management skill and basic responsibility.Given the obvious, why do so many managers lose that focus?Effective delegation management depends on it. Taking an eye off the “attention to detail ball” has many causes. It is important to explore these roadblocks in order to cope with them and over-come the distractions needed for execution excellence.
Any manager has more than their share of interruptions. Their own To Do list is a mile long. Deadlines abound and the meeting upon meeting pattern takes too much time.
These interruptions and distractions are an all to regular part of the management weather forecast. It goes with the territory. It’s part of the game. That said, it does not have to be a reason for losing the attention to detail.
The advantages of attention to detail are many. Keeping important assignments and projects on track depends on constant scrutiny. Losing focus on the progress track or time-line for even short periods can result in problems and delays. The team losses the momentum so important to high productivity results.
Opportunities for coaching people up or implementing corrective actions are lost when focus goes missing. These are not trifling side issues. They are at the heart of leadership and management effectiveness. there is not a busy manager out there who does not struggle with the interruptions issue. It takes discipline and an organized approach to time management to cope. Allowing poor time management and organization to take away management focus, is a path to productivity problems.
The issue of problems and delays in the execution of assignments and projects is a real problem. A manager’s job is to create a “Velocity of Execution” to accelerate results. Lose sight of any important detail and things derail. Lost momentum is lost productivity. Managers are paid, and promoted, to increase productivity, not let it drop. The manager that builds a tight project plan of action, and then delegates the assignments effectively, is off to the right start. Next, comes relentless attention to detail. Tracking, monitoring, and directing the execution depends on attention to project details.Loss of coaching opportunities may be the most costly. Coaching people up is among the highest and best contributions a manager can make. One of the best management skills in coaching people, is to find the opportunities in real time. when someone needs help or makes a mistake. Quick intervention, when things are fresh, has the highest impact. People grow and gain confidence in the manager who is right on top of what’s happening.All of this is based on the management skill of attention to detail. Getting on top of this and leading is a matter of attitude. The best managers are focused and know exactly where they need to be.
How To Build Your Knowledge In Digital Marketing With Online Courses, Easy Steps To Follow
Finally I found a way to convert my knowledge in traditional marketing into digital marketing skills.You will be surprised if you know how easy and fun it is.I want to take you through my personal experience, it won’t be long, don’t worry.I came from Italy two years ago, after I finished my degree course in marketing.I wanted to find more job opportunities in England, because I think here every business is marketing orientated and as you can’t do marketing without knowing English.I though that with my degree I could find some profession in marketing.Although I have done many job interviews with different companies and agencies I didn’t find the right role for me.I realize that, the skills that the companies wants now are different from the skills that I have learnt during my degree course, for the reason that all the companies are digital orientated.I decided then to find a way to learn how to get into digital.I am going to share with you how to switch your knowledge from traditional into digital, all the information I give you come from my personal experience, so are already tested.So let me give you a quick guide on how to covert your traditional marketing education into digital.When we are done you will know exactly how to start looking for a real improvement in your career. Ready? Let’s start.Step 1Search on Google for a course that allows you to learn both theoretical and practical knowledge.With a Google search with the right keywords you will find a lot of courses, for example you could search for ‘digital marketing course plus internship’, or ‘digital marketing course for graduates’.When you think you found the course that fits for you, read some reviews to make sure you are doing the right choice, you can call their costumer service to let them explain how the course is structured.When you find the course that satisfy your needs you can start to convert your traditional skills into digital skills.Based on my persona experience, I found the ‘ Osborne training’ digital marketing course, it was exactly what I was looking for, a course organised in two sections, the live class section and a period of internship with a digital marketing agency.Step 2When you start the course you will understand the difference between digital marketing and traditional marketing, exploring the basis of digital marketing and the main tools to become a digital marketer.According to my experience after the course enrolment I started the online live classes with a private tutor who guided me from the marketing basis to the search engine marketing, digital marketing tools to advertise a company and the marketing strategy to build a business.I have learnt how to use tools such as Google AdWords, Google AdSense, Facebook Ads and how to create and send marketing e-mails.With the knowledge of this tools you can now boldly get into the digital marketing world, the more you practice and the more you better understand how to deal with the different scenarios you would face.Step 3You’re almost done!Now that you finally have understanding in how to use the main digital marketing tools, you are ready to use them.How to start though?Normally to use this tools you should have a business, a web site or a Facebook page that you want advertise.The easiest way to start, if you don’t have a business to promote, is to create a Facebook page and try to build awareness of it.Facebook offers a platform, called ‘Facebook advert manager’, to advertise your own page, business or website, it’s easy and fun to practice.If you choose a digital marketing course which allows you to do an internship or a work experience, you could practice and be guided into the responsibilities.Going back to my personal experience, after the theoretical part I have done the Internship programme, which consist in a period of 3 months work experience made up of doing the task that a digital marketer would deal on a daily basis routine.Duties like managing a blog, developing and managing digital marketing campaigns to raise brand awareness, tracking conversion rates and making improvements to the website, designing strategies to drive traffic to the company website, utilising techniques including paid search, SEO and PPC.After completing all this tasks I got the skills to start looking to find a job as digital marketer!That is the path I followed to convert my knowledge in traditional marketing into digital skills.Are you ready to start the conversion? Don’t waste anymore time, find the course that fits for you and begin to learn something useful to your career.
How To Become An Email Marketing Expert
One of the best things that you can ever do for your online business is becoming an email marketing expert. By learning how to master email marketing, you give yourself an advantage that others only wish that they could have. As an email marketing expert, you give yourself the chance to achieve predictable results. You’ll be able to rely on your numbers and estimate how much money you’re going to make each month.Some people tend to believe that email marketing is on the decline but I TOTALLY disagree. I believe this because I practice email marketing everyday, and believe that I am an email marketing expert myself. The first thing on my marketing task list everyday is to implement an email marketing strategy that will boost my conversions, boost my click through rates, and boost my leads to sales ratio. This is how I’m able to scale in my business each month.So what kinds of things should you be doing and know how to do to propel your email marketing results right away? I want to give you a few tips on what you should be doing so that your overall online marketing efforts are balanced by the results that your email strategy is doing. Because once you master the email side of things, everything else in your business becomes a lot easier. Here’s one thing you can start doing to become an email marketing expert in a short period of time:1) Track your link clicksIn most email autoresponder programs (such as Aweber, GetResponse, Constant Contact, Mail Chimp, etc), you will have the opportunity to view how many people on your list clicked on the link(s) in your emails. All you have to do is simply make the decision to turn this option on or off. It’s that simple. And you want to do this because it makes a huge difference in email sequencing.You don’t want to send out emails blindly without knowing what kinds of results you’re getting. Let’s say for instance that you’re getting 100 leads per day onto your mailing list, and it takes you an average of 10 emails to get a sale – when they’re spaced out 3 days apart. Here’s what you want to recognize, because it could alter the amount of profits that you make exponentially.Regardless of how far apart you’re spacing each email out, if in the 5th email you send you realize from the numbers that 4% of your 100 new leads are unsubscribing in that email, but in all of the rest of the emails you’re getting click through rates such as 30% and you’re getting sales… this should be a clear indication that the email needs to be revised – or totally removed altogether.By changing or removing that 1 single email, you could save yourself 4 leads – that could continue to stay on your list and even purchase from you in the future. And depending on your product price, and your cost per lead, this could be the difference between a lot of revenue for you – or mediocre to NO revenue for you at all. So as an email marketing expert, this is one of the things that you need to spot and take notice of so that you can make as much money as possible. Here’s another way to become an email expert in no time at all:2) Only mail to good and qualified leadsSome people believe that all leads are good. You will find that some people generate leads in any way that they can so that they can feel good about themselves, and post pictures of their large lists in forums and Facebook groups. This is not a good idea. Only generate and put people on your email list who are interested in what you have to offer – or who have purchased something that is really close to what you have to offer.I know some people who love the idea of solo ads. Solo ad marketing is when someone has an email list, and they allow people to mail to their list for a fixed price. Then once the mailing is over, they allow somebody else to mail to their deadbeat list in all in attempts to con them on the idea that their list is golden and supreme. This is not at all true. You should never attempt solo ad marketing.As an email marketing expert, the best kinds of leads to mail to are leads that you generate yourself. You typically do this via some form of display or pay per click (PPC) advertising, joint venture, viral marketing, or referral marketing campaign that you implement. But with solo ad marketing, how do you know how the leads where generated? Are you going by what the list owner has told you?You don’t know this person. They could have bought a 100,000 email lead database from some bulk lead company for $10, and are charging you $80 for every 100 leads that they send your message to. Not only do they scam you and you get no results in the form of income, but you could also get your website blacklisted. An email marketing expert would know this and would stay away from this form of marketing – because they know it’s a waste of time and money.To truly succeed online email marketing is essential, so becoming an expert is a necessity. Never rely on list brokers or buy email lists from someone. Generate leads from people who have sought YOU out, and know your conversion rates. When you have leads coming in from paid advertising and free marketing, you’ll lower your cost to get each lead, and you’ll be in control of what happens in your business.Which would you rather have? An unpredictable email campaign or a predictable one? This simple factor alone will save you 5-10 years of heartache and waste of time. This is something that you truly need to consider. If you want the most success in your business as possible, become an email marketing expert starting today.
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Today the inevitable wind of change in technology has taken over since computers and progress are attached to each other. With the dawn of information and technology, which has produced computerization, computer science has taken adequate significance. As a subject of truth, a preponderance of people around the globe is receiving computer science education.
Scholars who are offering computer science courses are required to prepare or write computer science papers as the assignments assigned to them by their professors of instructors. In every University offering computer science courses, students are required to undertake coursework assignments after every one or two weeks. These assignments are mostly in the form of short computer projects that require detail writings. Furthermore, the assignments are of diversified categories such as computer science term papers, computer science essay, computer science dissertation essay, and computer science research paper among others. Developing computer science papers is not an easy task since it requires abundant time to complete writing the papers.
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Students pursuing computer science courses write computer science papers during and at the end of the semester. Students experience problems when writing computer science papers and this affects their grades. Some students do not have the skills and knowledge needed to write such assignments. Others have no time to complete the homework. This has compelled students to submit low quality computer science papers. As a result, students buy computer science papers from writing organizations. Many organizations around the globe offer help to students.
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