Reference & Education

Finally I found a way to convert my knowledge in traditional marketing into digital marketing skills.You will be surprised if you know how easy and fun it is.I want to take you through my personal experience, it won’t be long, don’t worry.I came from Italy two years ago, after I finished my degree course in marketing.I wanted to find more job opportunities in England, because I think here every business is marketing orientated and as you can’t do marketing without knowing English.I though that with my degree I could find some profession in marketing.Although I have done many job interviews with different companies and agencies I didn’t find the right role for me.I realize that, the skills that the companies wants now are different from the skills that I have learnt during my degree course, for the reason that all the companies are digital orientated.I decided then to find a way to learn how to get into digital.I am going to share with you how to switch your knowledge from traditional into digital, all the information I give you come from my personal experience, so are already tested.So let me give you a quick guide on how to covert your traditional marketing education into digital.When we are done you will know exactly how to start looking for a real improvement in your career. Ready? Let’s start.Step 1Search on Google for a course that allows you to learn both theoretical and practical knowledge.With a Google search with the right keywords you will find a lot of courses, for example you could search for ‘digital marketing course plus internship’, or ‘digital marketing course for graduates’.When you think you found the course that fits for you, read some reviews to make sure you are doing the right choice, you can call their costumer service to let them explain how the course is structured.When you find the course that satisfy your needs you can start to convert your traditional skills into digital skills.Based on my persona experience, I found the ‘ Osborne training’ digital marketing course, it was exactly what I was looking for, a course organised in two sections, the live class section and a period of internship with a digital marketing agency.Step 2When you start the course you will understand the difference between digital marketing and traditional marketing, exploring the basis of digital marketing and the main tools to become a digital marketer.According to my experience after the course enrolment I started the online live classes with a private tutor who guided me from the marketing basis to the search engine marketing, digital marketing tools to advertise a company and the marketing strategy to build a business.I have learnt how to use tools such as Google AdWords, Google AdSense, Facebook Ads and how to create and send marketing e-mails.With the knowledge of this tools you can now boldly get into the digital marketing world, the more you practice and the more you better understand how to deal with the different scenarios you would face.Step 3You’re almost done!Now that you finally have understanding in how to use the main digital marketing tools, you are ready to use them.How to start though?Normally to use this tools you should have a business, a web site or a Facebook page that you want advertise.The easiest way to start, if you don’t have a business to promote, is to create a Facebook page and try to build awareness of it.Facebook offers a platform, called ‘Facebook advert manager’, to advertise your own page, business or website, it’s easy and fun to practice.If you choose a digital marketing course which allows you to do an internship or a work experience, you could practice and be guided into the responsibilities.Going back to my personal experience, after the theoretical part I have done the Internship programme, which consist in a period of 3 months work experience made up of doing the task that a digital marketer would deal on a daily basis routine.Duties like managing a blog, developing and managing digital marketing campaigns to raise brand awareness, tracking conversion rates and making improvements to the website, designing strategies to drive traffic to the company website, utilising techniques including paid search, SEO and PPC.After completing all this tasks I got the skills to start looking to find a job as digital marketer!That is the path I followed to convert my knowledge in traditional marketing into digital skills.Are you ready to start the conversion? Don’t waste anymore time, find the course that fits for you and begin to learn something useful to your career.

One of the best things that you can ever do for your online business is becoming an email marketing expert. By learning how to master email marketing, you give yourself an advantage that others only wish that they could have. As an email marketing expert, you give yourself the chance to achieve predictable results. You’ll be able to rely on your numbers and estimate how much money you’re going to make each month.Some people tend to believe that email marketing is on the decline but I TOTALLY disagree. I believe this because I practice email marketing everyday, and believe that I am an email marketing expert myself. The first thing on my marketing task list everyday is to implement an email marketing strategy that will boost my conversions, boost my click through rates, and boost my leads to sales ratio. This is how I’m able to scale in my business each month.So what kinds of things should you be doing and know how to do to propel your email marketing results right away? I want to give you a few tips on what you should be doing so that your overall online marketing efforts are balanced by the results that your email strategy is doing. Because once you master the email side of things, everything else in your business becomes a lot easier. Here’s one thing you can start doing to become an email marketing expert in a short period of time:1) Track your link clicksIn most email autoresponder programs (such as Aweber, GetResponse, Constant Contact, Mail Chimp, etc), you will have the opportunity to view how many people on your list clicked on the link(s) in your emails. All you have to do is simply make the decision to turn this option on or off. It’s that simple. And you want to do this because it makes a huge difference in email sequencing.You don’t want to send out emails blindly without knowing what kinds of results you’re getting. Let’s say for instance that you’re getting 100 leads per day onto your mailing list, and it takes you an average of 10 emails to get a sale – when they’re spaced out 3 days apart. Here’s what you want to recognize, because it could alter the amount of profits that you make exponentially.Regardless of how far apart you’re spacing each email out, if in the 5th email you send you realize from the numbers that 4% of your 100 new leads are unsubscribing in that email, but in all of the rest of the emails you’re getting click through rates such as 30% and you’re getting sales… this should be a clear indication that the email needs to be revised – or totally removed altogether.By changing or removing that 1 single email, you could save yourself 4 leads – that could continue to stay on your list and even purchase from you in the future. And depending on your product price, and your cost per lead, this could be the difference between a lot of revenue for you – or mediocre to NO revenue for you at all. So as an email marketing expert, this is one of the things that you need to spot and take notice of so that you can make as much money as possible. Here’s another way to become an email expert in no time at all:2) Only mail to good and qualified leadsSome people believe that all leads are good. You will find that some people generate leads in any way that they can so that they can feel good about themselves, and post pictures of their large lists in forums and Facebook groups. This is not a good idea. Only generate and put people on your email list who are interested in what you have to offer – or who have purchased something that is really close to what you have to offer.I know some people who love the idea of solo ads. Solo ad marketing is when someone has an email list, and they allow people to mail to their list for a fixed price. Then once the mailing is over, they allow somebody else to mail to their deadbeat list in all in attempts to con them on the idea that their list is golden and supreme. This is not at all true. You should never attempt solo ad marketing.As an email marketing expert, the best kinds of leads to mail to are leads that you generate yourself. You typically do this via some form of display or pay per click (PPC) advertising, joint venture, viral marketing, or referral marketing campaign that you implement. But with solo ad marketing, how do you know how the leads where generated? Are you going by what the list owner has told you?You don’t know this person. They could have bought a 100,000 email lead database from some bulk lead company for $10, and are charging you $80 for every 100 leads that they send your message to. Not only do they scam you and you get no results in the form of income, but you could also get your website blacklisted. An email marketing expert would know this and would stay away from this form of marketing – because they know it’s a waste of time and money.To truly succeed online email marketing is essential, so becoming an expert is a necessity. Never rely on list brokers or buy email lists from someone. Generate leads from people who have sought YOU out, and know your conversion rates. When you have leads coming in from paid advertising and free marketing, you’ll lower your cost to get each lead, and you’ll be in control of what happens in your business.Which would you rather have? An unpredictable email campaign or a predictable one? This simple factor alone will save you 5-10 years of heartache and waste of time. This is something that you truly need to consider. If you want the most success in your business as possible, become an email marketing expert starting today.